> KPIs or key performance indicators are an essential tool for measuring a company's performance.

Despite their importance, many people don't know certain things about KPIs. Here are 5 of them:

1. KPIs are not the same as metrics: The terms KPI and metric are often confused, but they are actually different concepts. A metric is simply a numerical measure that is used to evaluate something, while a KPI is a metric that is specifically related to a company's objectives and strategies.

2. KPIs are not universal: The KPIs that work well for one company may not be the same ones that work for another. Each company has unique objectives and strategies, so its KPIs must also be unique.

3. KPIs are not static: KPIs are not something you set once and forget. They should be reviewed and updated regularly to ensure that they remain relevant and effective.

4. KPIs are not a magic solution: KPIs are not a magic solution for all of a company's problems. They must be used in conjunction with other tools and strategies to achieve objectives.

5. KPIs are not just for measuring financial performance: While KPIs are often used to measure a company's financial performance, they can also be used to measure other important aspects, such as customer satisfaction, operational efficiency and employee retention.

In conclusion, KPIs are a powerful and valuable tool for measuring a company's performance. However, it is important to understand that they are not a magic bullet and must be customized and updated regularly to ensure they are effective. 

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