> Every patient seen at a health center Googled his or her symptoms before the consultation
Most physicians and healthcare professionals who provide direct care know that their patients come to the consultation with a previous search of their symptoms on Internet search engines, mainly Google. The pandemic context increased this pattern and Google became the main repository of health queries.
However, if people are not left with the information provided by Google, they are likely to consult with their healthcare provider and in this instance the Patient Care area must be prepared and trained to respond. What does a patient expect from their healthcare service?
Mainly, in patient care, it must guarantee to satisfy and contain the concerns of the patient or associate. Being immersed in the field of health and wellness, the approach of each instance must be humanized and have an empathic axis whenever it comes to direct care with people.
Health on the rise
Mental health was also a big player in Google searches during 2020. Queries about anxiety, stress and panic attacks were at the forefront and were part of the debate about the need to include this aspect in the general conception we have about health and wellness.
From institutions and health centers it is an aspect that should be taken into account even if they do not offer services specifically focused on mental health. Being aware of the context helps to offer a more comprehensive and careful attention to our patients and associates.
Being updated on search trends in Google or other search engines, knowledge of the local and general context and the constant training of SkyMed specialists in direct attention to people are key elements to ensure a satisfactory experience for our patients and associates. The application of these adjustments is a way to strengthen and enhance your strategy and position your institution, health center or service provider among the top positions in the health industry.
At SkyMed we are specialists in empowering your health care institution. Leave us your details here to arrange a virtual meeting with one of our representatives.
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