> Email marketing, a tool to generate links.
| Email Marketing is a channel to educate and develop personalized experiences with your patients. |
Email Marketing, a tool that came into our lives to stay. It is said that its beginnings date back to 1971, when the American computer scientist Tomlinson created a computer software capable of sending text messages between computers.
While it is true that this was a beginning, it is important to note that at that time not everyone had access to computers or internet, this technology was only owned by large companies and people with a high purchasing power. In addition, this service had a very high cost.
However, it was in the 90's that computers began to gain ground, and it is where this tool can really be used more freely, all thanks to the first commercial email client: Microsoft. This is the official birth of Email Marketing.
Now, you are wondering how can I use this tool in the health sector? Because users in the health sector, as well as other consumers in other areas, have a high level of decision-making and communication power.
Patients are always looking for information, they are curious to know more about doctors, opinions of other patients, diseases, symptoms, treatments and much more. Here, the problem is that the content they find is not always reliable.
For this reason, Email Marketing becomes a valuable channel to educate and develop personalized experiences, which allows you to maintain fluid communications, establishing transparent and reliable links with your patients.
Do you want to know more about how to improve the processes of your health center? Leave us your data here to coordinate an assessment with our specialists.
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