Actions to take into account when your customer has already made a purchase
When a company focuses its strategies and allocates part of its investment in customer satisfaction, it will always be reflected in an increase in revenue. A satisfied customer is a customer who chooses you again and also recommends you to his circle of friends and acquaintances: there is no better publicity and guarantee of return on investment than that.
In previous notes, we have mentioned how important it is to take into account the customer experience as the starting point of your business strategy. However, on this occasion, we want to highlight the importance of the actions taken after that potential customer is no longer a possibility and has already become a reality: how do we get them to continue choosing us? What can be done with a completed transaction so that it continues to pay off?
Of course, for any Customer Engagement strategy it is necessary to take an omnichannel approach in order to offer solutions to customers, regardless of the medium through which they communicate, and to build comprehensive and solid interactions throughout their purchase journey.
1 > Build strong and dynamic relationships with your customers.
Building your customer portfolio has to be a relevant aspect of your business strategy. Knowing what they think, what they expect and what might gratify their purchase is valuable information to know how to follow the path after the purchase.
2 > The digital community
Social networks are an infallible way to build customer loyalty. Communicating relevant content that generates conversation and interaction with your brand guarantees the link between your target audience and your business.
3 > Identify the questions
Identify the questions frequently asked by your customers in order to provide them with the service they are expecting. The qualitative analysis of the queries made on your company's communication channels is a great asset for improving service.
4 > The importance of CRM
In this sense, a good CRM is central to the proper functioning of any strategy that involves dealing with the customer. In this way, it is possible to track and prevent behavior and allows us to integrate the tools we use to analyze customers throughout the digital ecosystem, such as social media and Google.
Any loyalty strategy requires a detailed analysis that takes into account the habits of your target audience, along with a buyer persona delineation and active listening through your omnichannel communications. In this way, your business will be guaranteed to generate customer-centric value.
At SkyTel we are specialists in optimizing your company's processes, including those that involve your customer. Shall we talk? Leave us your details here to coordinate an assessment with our specialists.
