> Would you like to know what keeps customers coming back?

Customer loyalty is a positive and friendly relationship, which is an ongoing relationship between a customer and a company or organization. 

The economy is always in constant motion, up for some and down for others, while consumers are always attentive and expectant when looking at product values, which is why customer loyalty is so important.  

Customer loyaltycan be defined as a positive and friendly relationship, which is an ongoing relationship between a customer and a company or organization.  

So, in relation to the above, loyalty can be considered as a motivation, an impulse for them to purchase your product or service, making them choose you over a competitor offering similar benefits. 

Now, looking back, the one constant in the history of customer loyalty programs is that companies and organizations seek to win the minds, the hearts of consumers, resulting in purchases.  

As a background, we can mention a stamp company, located in the United States, called S & H Green Stamps, started its loyalty program in 1896 and it was not until the 1960s and 1970s that it was able to consolidate its objective.  

It represents a time in history when consumers paid no attention to any price, yet were rewarded for their loyalty by giving each customer green stamps that could be redeemed for a wide range of consumer goods. 

Nowadays, loyalty is not always about giving something material in return, there are other things that the consumer appreciates and are really important, depending on the industry, but in all of them, time and customer service are a constant.  

Loyalty is generated through positive interactions, which develop into a feeling of trust over time. Not every interaction has to be perfect. But remember to prioritize customer relationships and look for ways to nurture them through customer experience, marketing and customer loyalty programs. 

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