>Thefuture of digital healthcare
Telemedicine was already booming before the emergence of COVID-19. However, the pandemic led many healthcare facilities and institutions to implement or accelerate their digital transformation in order to continue providing remote healthcare services. This digital transformation involves companies in the medical technology sector adapting the options they offer, adding roles and channels, including self-service portals, to support remote interactions with healthcare professionals.
Transitioning to an omni-channel model for healthcare requires a structural shift in capabilities and budget to ensure cost-effectiveness. Institutions and healthcare facilities can accomplish a lot fairly quickly, even with limited data and tools. The key is to take the right first steps to ensure a smooth transition to omnichannel.
In this article, we want to tell you which are the stages of the implementation process so that your institution or health center can count on an infallible omnichannel system:
>Definingthe way forward
It is the project leaders who must be clear about the vision of the omnichannel transformation in order to transmit it to the team. This vision must consider which business units, countries, segments and interactions are linked to the creation of measurable value. In addition, from this point, the vision must be focused on the needs of healthcare professionals to make use of the technological resource.
>Conductpilot tests
All successful pilot tests comply with three key points:
- Have a committed business leader with an agile mindset to help commit resources and remove internal barriers between functions to ensure teams work at a common pace.
- Be clear on the business unit and country targeted for the project. This should offer the opportunity to drive business impact, along with broad buy-in to reinvent the engagement model through sprints.
- Generate momentum throughout the organization. Teams should record tangible results that will then be used as a template for significant improvements in healthcare professional satisfaction and business objectives.
>Integratingthe needs to be solved
Not understanding the needs of those who will be involved in the process is not having 50% of the information the project requires. Research to understand these needs, along with creativity, empathy and intuition, is essential to inform what channels, messages and experiences should be included in the design of new models of participation.
With these points resolved, a new omnichannel telemedicine model can prove to bring new metrics to further pursue and amplify reach in healthcare.
At SkyMed we specialize in implementing and managing omni-channel healthcare for your institute, healthcare center or service provider. Leave us your details here to arrange a virtual meeting with one of our representatives.
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