In the healthcare world, it is also important to manage the Email marketing tools that are currently being effective and successful, as this allows us to offer a better service and create links with our patients, among other benefits.
In our previous notes, we have made a journey through the beginnings of email marketing and its success stories, which leaves us as a learning, that it really is an effective tool, which when used strategically can help us achieve our goals.
As we already know, email marketing allows us to send mass mailings to a list of contacts, which must have specific characteristics, it can help us to establish connections with our ideal customers or on the contrary we will be sent to spam, so today we tell you about its advantages and disadvantages.
Advantages:
- Fast: this tool allows us to make schedules, so we do not need to send manually one by one, but we can reach a high number of people with a click.
- Effective: it is accurate, as long as we have established tastes and interests.
- Economic: You only have to create the email template, sending costs depend on the platform you use, there are no advertising, clicks or printing costs.
- allowing you to send targeted content to an audience that matches their tastes and interests.
- Dynamic: It can be used whenever, but it is recommended no more than twice a week and with different themes.
- Measurable: allows us to measure the engagment generated in our audience, by being able to measure and know our statistics we will be able to make adjustments to better reach our audience.
Disadvantages
- Being ignored: If your sending frequency is too frequent and your content is not of value, your audience may ignore you or leave you in spam.
- There is no immediate reaction from the audience: the reading confirmation can be added, but it does not allow us to really know their interaction.
- It is not always immediate: the reality is that nowadays there are other channels with a more immediate response.
- Spam: If you don't tailor your communications to your ideal customer, he/she will probably not find your email attractive and you will end up in spam or with an unsubscription from the database.
- Undelivered e-mails: The database must always be updated.
- Design issues: it must have a responsive design, so that it can be viewed from any device.
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